As per Future Market Insights (FMI), the global bed linen market stands at US$ 20.37 Bn as of now and is expected to reach US$ 34.45 Bn by the year 2032 at a CAGR of 5.7% between 2022 and 2032.

The bed linen market is accelerated by various factors, like housing market and remarkable gains with regards to consumer spending on technology developments, home furnishings, and the availability of the products in a broad arena of fiber combinations, fabrics, textures, colors, and designs.

Design and premium bed and bath linen are gaining acceptance at broader scale due to several functional advantages. Also, there is an ever-increasing benevolence regarding investment in the products offering better bathing and sleeping experiences. The key manufacturers are also delving deep into providing allergy-free fabrics and the one that could keep moisture at bay, so as to render dryness to the body. The other reasons are shorter replacement cycles.

Digitization has also resulted in proliferation of online retail sales. Several vendors are seen shifting to e-Commerce and making way for personalized bed sets, so as to render personal touch to the customers.

Home décor is one more factor driving the bed linen market. This could be attributed to raise the AQ (Aesthetics Quotient) of the homes. Thematic bed linen is being floated all across. Plus, cotton is preferred by over 60% of the population due the benefits like high air permeability, long life, all-season comfort, goodness regarding sensitive skin, top notch breathability, and notable aesthetics. Hospitals are also preferring cotton bedsheets. The millennials, with their craziness for ‘matching décor’, have been pulling for bed linen.

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At the same time, the fact that prices of raw materials are subject to fluctuations are bound to restrain the market.

The pandemic changed certain things forever. With hybrid work model in place, the demand for bed linen has substantiated and the same scenario is expected to continue even in the forecast period. Future Market Insights has walked through these findings and insights in its latest market study entitled ‘Bed Linen Market’. It, through its line of expertise in the form of analysts and consultants, has opted for bottom-up approach to execute.

Key Takeaways from Bed Linen Market

• North America holds the largest market share due to an upscalation in construction activities at the residential as well as commercial level. The US alone is witnessing 80% of the population preferring cotton cotton blend materials. As per study by National Sleep Foundation, 90% of the Americans do believe that bed linen of good quality is needed to obtain a good night’s sleep.
• Europe holds over 16% of the overall market share due to an ever-increasing requirement in commercial settings like hospitals, hotels, and resorts.

Competitive Arena

• Brooklinen has its Luxe Core Sheet Set that features clever tabs labeled short side and long side on fitted sheet.
• Mellanni has its cost-effective set of bedsheets made out of polyester microfiber.
• Slumbercloud has Stratus Sheet set. Fabric technology does help in maintenance of appropriate body temperature throughout the night.
• Beaumont Brown is into provision of high class bed linen, bath robes, and towels since the last 13+ years and the legacy continues.

“Online retailers are expected to grow at the rate of ~18% between 2022 and 2032”, says an analyst from Future Market Insights.

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