Blueberry Ingredients Market is Poised to Witness High Growth Due to Rising Application in Food and Beverages
The blueberry ingredients market has witnessed significant growth over the past few years owing to the growing use of blueberries in a variety of food and beverage applications. Blueberries are nutritional powerhouses packed with antioxidants, vitamins, fiber and other plant compounds. They are known to improve heart health, brain function and eye health among other benefits. The demand for blueberry ingredients is driven by consumers increasingly seeking nutrient-dense and healthy food and beverage options.
The global blueberry ingredients market is estimated to be valued at US$ 2, 2277.4 Mn in 2024 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the blueberry ingredients market are Ingredion Incorporated, AGRANA Beteiligungs-AG, Dohler GmbH, Sensient Technologies Corporation, Tianjin Jianfeng Natural Product RD Co. Ltd, Givaudan SA, FutureCeuticals, Scenic Fruit Company, Atlantic Blueberry Company Inc., and Jasper Wyman Son Inc. These players are focusing on new product development and capacity expansion strategies to capitalize on market opportunities.
The key opportunities in the blueberry ingredients market include growth in functional foods and beverages segment. The health properties of blueberry ingredients are fueling their increasing use in yogurts, smoothies, snack bars, cereals and other products. Formulators are exploring various ways to leverage the nutritional and antioxidant benefits of blueberries.
Technological advancements such as new extraction techniques are helping improve the yield and concentration of phenolic compounds, anthocyanins and other bioactives from blueberry ingredients. This is supporting the development of innovative formats like powders, juices and extracts with high concentration of blueberry goodness.
Market drivers
A major market driver is the rising health consciousness among consumers. With growing awareness about the various health benefits of blueberries, demand for high-nutrition food and beverages containing blueberry extracts and powder is surging. The antioxidant and anti-inflammatory properties of blueberries help alleviate cardiovascular issues, brain function decline, eye diseases and other chronic conditions. This is boosting the popularity of blueberry ingredients in dietary supplements as well. Rising application of blueberry extracts as natural food colorants and flavorants in beverages and confectionery is another key factor propelling the blueberry ingredients market growth.
Current Challenges in Blueberry Ingredients Market
The blueberry ingredients market is facing challenges related to supply-demand imbalance and seasonal availability of raw materials. As blueberry farming is dependent on climate and weather conditions, inconsistent supply affects product development cycles for food and beverage manufacturers. Further, the costs of farming and production are high which leads to increased product prices. Companies need to focus on sustainable sourcing models and adapt technologies to overcome these challenges.
SWOT Analysis
Strength: Natural nutrient profile of blueberries makes ingredients healthy additions in various foods.
Weakness: High perishability and short shelf life of fresh blueberries affect long-term storage and supply of ingredients.
Opportunity: Rising health awareness among consumers is driving demand for food products with natural and nutritious ingredients like blueberry.
Threats: Climate change poses risks to consistent blueberry production in major farming regions.
Geographical Regions
In terms of value, North America holds the major share in blueberry ingredients market. U.S. is the global leader in blueberry farming and production of processed ingredients. Countries like Canada and Chile are also significant contributors to the region's market share.
Fastest Growing Region
Europe is expected to witness fastest growth during the forecast period. Expanding food and beverage industry in countries like Germany, U.K., France, and Italy is driving blueberry ingredients adoption. Also, increased health focus of European consumers will support the regional market's momentum.
