The traditional toys and games market refers to classic toys like dolls, action figures, vehicles, plush toys, board games, cards, and puzzles which have been popular among children for generations.

Traditional Toys And Games Market Size And Trends  help develop important skills in children like creativity, strategic thinking, dexterity, and social skills through role-play and multiplayer gaming. They provide an entertaining and educational alternative to digital gadgets. The market is driven by growing parental concern over excessive screen time and its impact on child development.

The Global traditional toys and games market is estimated to be valued at US$ 129.5 Bn in 2024 and is expected to exhibit a CAGR of 5.0% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the traditional toys and games market are Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc., Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp., and Bandai Namco Holdings Inc. These companies invest heavily in research and development to deliver innovative products aligned with the latest trends.

The Traditional Toys And Games Market Size for companies to expand into new product categories and age groups. For example, educational board games and puzzles for school-going kids, craft and construction toys for tweens, and collectibles for adult fans. Partnerships with television channels and movie studios also allow bringing popular entertainment franchises to life as toys.

North America and Europe dominate the global traditional toys and games industry currently. However, the market is witnessing impressive growth in developing countries of Asia Pacific and Latin America led by China, India, Brazil, and Mexico. Rising incomes and working women are driving toy sales, whereas policy support for local manufacturing is boosting domestic production.

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