Digital signage includes electronic display boards and digital screens that display multimedia content such as videos, images, and information. Digital signage finds applications in retail stores, quick-service restaurants, hospitality sectors, corporate offices, airports, and public transits to engage customers and enhance marketing of products and brand awareness. Digital displays support interactive and motion content unlike static traditional signage. They offer advantages such as easy updates of content remotely, integration of multiple inputs, scheduling options, and analytics of viewer engagement and demographics. The global proliferation of digital technologies and adoption of flat panel displays has increased the deployment of digital signage across sectors.
The Global Digital Signage Market is estimated to be valued at US$ 30.75 Bn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the Digital Signage market are Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation.
The key opportunities in the The Digital Signage Market Size include increased marketing budgets for digital signage by enterprises, growing adoption of digital menu boards in quick-service restaurants, and surging demand for interactive digital signage displays across public spaces and corporate workplaces.
Technological advancements such as improved OLED and MicroLED displays with higher luminance, contrast ratios, and lifespans are expanding deployment of digital signage. Furthermore, IoT integration and edge computing capabilities enable analytics and interactivity for engaging customer experiences.
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