How Strictly's Popular Dancers have Ended up In Debt

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For audiences tuning into BBC's megahit Strictly Come Dancing, they would be right in assuming that its stars need to be earning a significant fortune.

For viewers tuning into BBC's megahit Strictly Come Dancing, they would be ideal in assuming that its stars should be making a substantial fortune.


Whether it be the steadfast hours of training, or being an on-screen component for weeks on end, the show's professional dancers have actually assisted make the series a fascinating watch throughout the autumn months.


However, while it has been presumed that Strictly specialists need to earn a quite penny, and years of success, through their time on the program, for most it's a completely different story.


Pros who have actually bid farewell to the Strictly dancefloor recently have actually shared their struggles with stacking financial obligations and cash woes, with some even dealing with the possibility of losing their homes.


Recently, Ben Cohen and Kristina Rihanoff become the most current stars to be hit by the notorious 'Strictly curse' after their 12-year love ended in heartbreak. MailOnline then revealed it was the serious financial difficulties they had actually just recently experienced are thought to have been behind their split.


MailOnline peels back the shine behind Strictly stars' incomes to reveal the fact about how for many, the money stops as quickly as the ballroom lights go dark ...


Kristina Rihanoff


How Strictly's popular dancers have actually wound up in financial obligation - as Kristina Rihanoff's monetary troubles are blamed for split from Ben Cohen (pictured on the show in 2013)


Kristina formerly appeared on Strictly as a professional from 2008 to 2015, making headings when she began a romance with her celebrity partner Ben Cohen.


However, in 2015, the couple shared fears that they might lose their home after being hit by cash woes, with Ben laying bare their financial woes in court.


The extent of the couple's struggles were laid bare in uncommon circumstances - during a court appearance last September when Kristina, 47, was caught driving without insurance coverage.


Giving proof throughout the case, England World Cup winning rugby star Ben, 46, admitted he had bungled the handling of their car insurance policy and informed how he was 'fighting to save his relationship and home'.


A friend of the couple informed the Mail he stated: 'The previous 6 months have actually been hell for them and it has actually torn the love they had apart. For the sake of their household, they have selected to go forward as different individuals.


'Those close to them who know them as a couple had hoped they would be able to work things out however for now it's over and it appears like there's no going back.'


The couple were entrusted crippling debts after they tilled every penny they had into a yoga studio which plunged into crisis throughout the Covid pandemic.


In a tortuously frank admission Ben informed the court: 'I get up every day and I fight not to lose everything - to lose my automobiles and my home and my relationship. I'm so overdrawn.'


Last year the couple shared worries that they might lose their home after being hit by money woes, with Ben laying bare their financial problems in court (pictured in 2021)


When questioned about the pressures on his and Kristina's relationship, he stated: 'We're still living together. We remain in it financially.


'We're in business together so the problem is that we opened the business before Covid and we got the worst seriousness of it and in all truthfully this is simply another problem for me to deal with.


'I've got credit cards that are overdrawn. I'm overdrawn in both accounts. We have actually got a company debt due to the fact that of Covid. It's simply another issue.'


The business was noted to be compulsorily struck off on December 27, 2022, but the action was suspended nine days later on and stopped on April 28, 2023.


Records also expose that a food services company called Soo Greens Ltd which is 100 per cent owned by Soo Yoga Group Ltd was efficiently ₤ 6,633 at a loss, considering future liabilities, in its last represent the duration ending on July 31, 2020.


The business's represent the year ending in July 2021 have actually still not been submitted and are now nearly 29 months past due.


Another company called Soo Purple Mountain Ltd which is likewise owned by the Soo Yoga Group, was set up in December 2021 and liquified by a voluntary strike off in February this year without ever submitting accounts.


A fourth company called Soo Group Ltd which was half owned by Cohen and half owned by three other individuals was likewise integrated and willingly struck off on the very same dates.


A 5th company called Yoga Wellbeing which is 100 percent owned by Rihanoff was ₤ 5,041 at a loss, taking into consideration future liabilities, at the end of July 2020. Its accounts are also nearly 29 months overdue, according to Companies House records.


AJ Pritchard


AJ initially rose to fame as a participant on Strictly Come Dancing from 2016 to 2019, leaving the program just months before the Covid pandemic (visualized with Saffron Barker in 2019)


But AJ has because clarify the cash problems some Strictly stars can face, and shared that he was plunged into debt when his dance tour was cancelled in 2020


AJ initially rose to fame as a contestant on Strictly Come Dancing from 2016 to 2019, leaving the program just months before the Covid pandemic.


While the star had actually formerly hoped to start a brand-new period of dance success by departing the program, the pandemic required him to cancel his scheduled dance trip, plunging himself and bro Curtis into financial obligation.


Speaking to MailOnline, AJ clarified the money problems some Strictly stars can face after leaving the program.


He stated: 'We had a business where we were running our own trip and the tour was interrupted. We paid all of our dancers because, personally, I felt like that was the ideal thing to do. We wound up with a VAT bill which came out of our own pocket.


'We didn't make money, myself or Curtis, but we paid all of our dancers. It's a tough decision to be made, but that's what it is when you are running your own company.


'They certainly did value it. I perhaps didn't appreciate the debt that I was left in however, hey, it's a decision that was made.'


AJ stated it is hard when a great deal of his buddies believe he's a 'millionaire' after starring on Strictly, nevertheless, he discussed that after they paid their taxes and VAT, the figure he makes is no place near that.


The dancer stated: 'I think a lot of individuals expect you to go on to Strictly or Love Island and instantly be a millionaire. Once you've paid your tax and your VAT, and if you're a minimal business, that's not even close.


'I think openness is a positive thing in this day and age, however many people do not actually want to discuss their finances.


'And I believe people are fascinated by cash. People like to see numbers and enjoy to see great things, and a great deal of times you require to live within your own methods.'


After leaving programs such as Strictly and Love Island, Curtis and AJ were thrown into a number of big cash deals and AJ says some individuals have no concept how to handle that kind of amount of cash.


Former I'm A Celeb star AJ revealed he and Curtis 'want to make a distinction' and have set up 'using our own money' a financial investment firm called FINT to assist to 'inform' people.


AJ ended up being extremely open about how sometimes the TV reservations and photoshoots can unexpectedly stop and stars need to learn how to 'adapt' their career.


AJ stated it is hard when a great deal of his pals think he's a 'millionaire' after starring on Strictly, as after they paid their taxes and VAT, the figure he makes is nowhere near that


He continued: 'It's truly tough I think in our industry, the home entertainment market and a great deal of other markets today due to the fact that a lot of individuals are being laid off. It does play on your psychological health if you don't have that next task.


'Myself and Curtis have invested cash, from my really first salary on Strictly I have actually constantly had actually that money invested into different portfolios. Therefore, if I didn't work in 6 months time, I do have cash there that I can make use of if I require it.


'And at the end of the day, there are constantly jobs out there. It's simply often having to alter what it is you think you are going to do and adjust a bit. Adapting is difficult however you do have to adjust often.


'It is very important that people enter into these huge shows that they're delighting in however they have a profession behind them like myself and Curt. We're both expert dancers, we can go all over the world and teach.'


Every day, people are dealing with the cost of living crisis and AJ confessed he is no various and is regularly snapped back into the 'real life' as he's seen the dramatic increase in everyday products.


He explained: 'Each and every single day I'm brought back to truth. I pulled up at the gas pump today and the diesel was 10p more costly due to choices that have actually been made much greater up than my income. That's the real life.


'I was like, 'What 10p more expensive from the other day to today', like that's crazy. I believe people forget, the expense of living and inflation's gone up.


'Even when inflation comes down, it does not mean that it returns to what it was. Life is going to be hard for a lot of people this year and I do not think it's going to get any much easier.'


Robin Windsor


Despite drawing in an impressive ₤ 100,000 as a star of Strictly, Robin Windsor unfortunately died with just ₤ 879 in his company's business account


Despite pulling in an outstanding ₤ 100,000 as a star of Strictly, Robin Windsor unfortunately passed away with just ₤ 879 in his business's company account.


The dancer was discovered dead in a London hotel in February last year, and in the wake of his passing it was revealed his company had not traded for some time and according to Companies House Records was dealing with an 'active proposal' to be struck off.


The company Happy Feet Creative Limited was owed practically ₤ 5,000 the last time it submitted accounts, but owed lenders ₤ 15,000, suggesting it was ₤ 8,350 in the red.


At the height of his celebrity in 2015 and 2016 he held more than ₤ 23,000 in the business and advanced himself ₤ 35,000 from the company, which was paid back.


The business had actually transported incomes from a 'wide array of agreements to offer carrying out arts services within the media market', documents stated.


In the months prior to his death, Robin had actually been dealing with a Fred Olsen Cruise - alongside fellow Strictly professional Gordana Grandosek Whiddon - and posted photos of himself when the boat docked in South Africa.


Robin previously told how he was paid ₤ 100,000 a year during his time on Strictly which pertained to an end after the 12th series in 2014.


The dancer was discovered dead in a London hotel in February, and in the wake of his passing it was exposed his company had actually not traded for some time (envisioned on the program in 2013)


He also remembered one time he made 'ridiculous cash', informing This Is Money: 'My dance partner and I were as soon as paid ₤ 10,000 each to remain in a luxury resort in Mauritius for a week and dance the cha-cha-cha at an event. Our dance lasted two minutes.'


He remembered in September 2022 that the 'finest' year of his financial life was 2010, 'my very first year on Strictly Come Dancing'.


He stated: 'Suddenly, I was making money I had just dreamt about. I probably made about ₤ 100,000 that year - not simply from Strictly however from work off the back of the show such as the trip and personal efficiencies.


'When you're on prime-time TV, everybody wants a little slice of you.'


Speaking about his Strictly exit, Robin stated he became so 'bitter' about not being allowed to return that he could not bear to watch it, and he went into a 'steady decline' after leaving the show.


Graziano Di Prima


Graziano was drastically sacked by employers in 2015 following claims of gross misconduct towards his former superstar partner Zara McDermott


Following his departure from the show, Graziano tried to cash on his appearances on the show, with customised video messages on Cameo


Graziano was when considered a preferred among Strictly fans, however last year he was significantly sacked by managers following claims of gross misbehavior towards his previous celebrity partner Zara McDermott.


The dancer later on verified and regretted his actions against Zara.


Addressing his exit from the show, a 'ravaged' Di Prima composed on Instagram: 'I deeply are sorry for the events that led to my departure from Strictly.


Strictly Come Dancing abundant list: The expert dancers waltzing all the way to the bank after earning MILLIONS thanks to the program


'My extreme enthusiasm and determination to win may have affected my training regime.


'While respecting the BBC HR procedure, I acknowledge it's just ideal for the sake of the program that I step away. I am distressed that I wasn't permitted to offer a quote to the online news stories, and I take on board the level of sensitivity of the situation.


'There's more to this story that I am not able to talk about at this time, but I am dedicated to being strong for my friends and family. I wish the Strictly family absolutely nothing however success in the future.'


Following his departure from the program, Graziano attempted to cash on his looks on the program, with personalised video messages on Cameo.


The dancer charged $100 (₤ 78) for a video message, and continued to refer to himself as a 'expert dancer on Strictly' on his profile.


And the stars who have actually cashed in on their Strictly success ...


Oti Mabuse


For lots of fans, Oti is considered among Strictly's most successful exports, with the dancer crowned series champion for 2 years in a row, in 2019 and 2020


Ever since, she has looked like a judge on Dancing On Ice, and likewise made a reported ₤ 200,000 fee for her stint on I'm A Star Get Me Out Of Here! last year


For many fans, Oti is thought about one of Strictly's most successful exports, with the dancer crowned series champion for two years in a row, in 2019 and 2020.


The dancer was reported to be on a ₤ 410,000 salary before she left the program in 2022, and considering that her exit has amassed a huge fortune with a string of successful TV gigs.


Ever since, she has looked like a judge on Dancing On Ice, and was likewise a panellist on The Masked Dancer, and BBC's The Greatest Dancer, adding to a rumoured fortune of more than ₤ 1.4 million.


Before signing up with the Strictly lineup, Oti also worked as a professional dancer on Strictly's German equivalent, Let's Dance.


Oti is listed as a director of Pure Mabuse Limited, which she established with her hubby Marius Iepure, which was established in February 2017, and has noted properties of ₤ 510,953, according to its most recent accounts.


In 2022, Oti also signed a big-money deal to collaborate with Bravissimo on a 'self-confidence boosting' underwear variety, and she and husband Marius also share a ₤ 590,000 London estate.


Between them, Oti and Marius hold ₤ 750,000 of assets in 4 private business, which they co-own. including the residential or commercial property company, Lionshead, which notched up ₤ 110,582 in assets since in 2015.


And Oti has actually only included to her fortune in recent months by appearing on I'm A Celebrity Get Me Out Of Here! where she was apparently paid a ₤ 200,000 fee.


Kevin Clifton


Kevin Clifton was crowned Strictly champion in 2018 with Stacey Dooley, and after leaving the show in 2020, has actually cashed in with a string of phase roles


However, the dancer has formerly shared that it hasn't always been simple, revealing in 2019 that he utilized to sleep in his vehicle while trying to start his carrying out profession


Since leaving Strictly in 2020, Kevin Clifton has actually taken to the stage, carrying out in Strictly Ballroom, Rock of Ages and War of the Worlds.


His company Supreme Dance stated ₤ 104,993 in its most current possessions with ₤ 42,234 remaining after bills.


However, the dancer has actually previously shared that it hasn't always been easy, revealing in 2019 that he utilized to sleep in his vehicle while attempting to kickstart his performing career, while managing it with a workplace job.


Speaking on his podcast The Kevin Clifton Show, he said: 'If there's no one there, I'll sleep in my automobile and after that I can manage two of my dance lessons tomorrow.


'I invested loads of time sleeping in my car - essentially living out of my automobile - and having no work. It's not all glamour. People believe we live these easy, showbiz, attractive lives and it's not like that.


'There's been times where I was just getting fired from task after job - normal office tasks, just attempting to sustain my dancer career.


'I was basically searching in my wallet going, I've just been fired from another job. I have actually got 4 lessons tomorrow; I already can't spend for 2 of them.


'I'm going to need to blag it with the teacher and state," Oh, there's been an issue at the bank. I'm going to have to give you the money on my next lesson." James and Ola Jordan


Business: James and Ola Jordan have capitalized their joint weight-loss recently, setting up a physical fitness site called Dance Shred where they charge ₤ 12.99 per month to subscribe


James Jordan left Strictly in 2013 with his other half Ola following fit two years lateer.


James has appeared on Celebrity Big Brother, returned a few years later on for the All Stars variation and won Dancing On Ice in 2019.


The couple have cashed in on their joint weight loss over the last few years, setting up a physical fitness website called Dance Shred where they charge ₤ 12.99 monthly to subscribe.


The pair offered their Kent mansion for ₤ 2.5 million earlier this year and have because scaled down to a home more 'appropriate' for their daughter Ella.


Much of their income is funnelled through their firm James and Ola Dance Academy which most just recently had ₤ 774,023 in possessions and ₤ 465,002 after expenses.


They earn extra cash by selling signed images for ₤ 9.50 while Ola offers dance lessons to fans at ₤ 300 a pop.


Strictly Come DancingBen CohenBBC

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