SPFL names Ladbrokes as sponsor in ₤ 4m offer

The Scottish Professional Football League (SPFL) has actually revealed that betting company Ladbrokes will be its main sponsor from next season.

The two-year deal, believed to be worth a little over ₤ 4m, consists of rights throughout all four leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes stated the bet9ja's welcome offer was the most significant of its kind in Scottish football.

The SPFL has lacked a sponsor given that 2013 when the yohaig code league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired two years ago, electing not to renew the ₤ 2m-per-year deal.

Funds from that were divided between 12 clubs.

The new deal will lead to the yohaig code Scotland's leagues end up being understood as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "absolutely delighted" SPFL chief executive Neil Doncaster informed BBC Scotland: "It is the biggest single ever title sponsorship offer of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's extremely significant, I think, financially.

"It's an bet9ja's welcome offer across the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.

"On all those levels, I believe it's terrific news for all clubs in Scotland."

The brand-new deal takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champions will get an additional ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.

At the bottom end of the scale, the group finishing bottom of League Two will make their club an additional ₤ 3,600.

"As much of a financial distinction, there is a pride issue here," said Doncaster.

"To have actually a league sponsored with a company like Ladbrokes - a hugely respected blue-chip UK company - who want to sit along with you and develop the game in Scotland is extremely considerable too.

"All of it matters and, if you speak to private clubs then I presume they'll see it slightly various methods.

"But, from our perspective, it's a deal that benefits all 42 clubs and includes to the eminence of the league overall."

Doncaster understood that the SPFL had gotten some criticism for the years without a title sponsor.

"It has not been the most convenient time to go out and sell a title sponsorship," he stated.

"We are well mindful of a few of the financial problems that have actually affected a few of our member clubs over that duration.

"But the truth is that we have had a number of huge brand names who desired to partner with us.

"We have actually had various offers over the period that we have actually turned down, however the clubs' stance, which we think has been vindicated, was they wished to wait on the right brand name at the ideal cash."

Ladbrokes president Jim Mullen included: "We enjoy football so we are happy to be dealing with the SPFL on among the yohaig code very best chances in British sport."

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