Sky Bet extends English Football League sponsorship deal
17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League until the summer of 2024.
The betting operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to dissuade issue gambling through messaging on shirts, which clubs will benefit through more cash.
The bet9ja's welcome offer, which is worth 10s of countless pounds, has been in location since 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the yohaig code contract from 2019 to 2024.
this promotion code will make the 11-year deal one of the longest in professional sport, the firm stated.
The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering industry has been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming firms.
However, competitors organisers, and the clubs themselves, are free to take sponsorship from gambling companies.
The cash from the Sky Bet bet9ja's welcome offer will be divided among the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The chief executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the profits generated to help them run their daily operations.
He said: "Without sponsorship from the wagering industry there aren't a multitude of sponsors ready to get included in football."
However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
One of the findings of the BBC's annual Price of Football survey was that more young football fans bet on video games than play the sport.
About 95% of TV ad breaks in live football matches function a minimum of one gambling advert, the BBC found in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the enjoyable stops. Stop" campaign.
"From the play offs and consisting of next season every shirt will have an accountable gambling message on the shirt sleeve and we're tying that into a responsible gambling project beginning today, which includes a television advert and border boards at EFL games," he said
The "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in reaction to public concerns about betting and betting addiction.
The head of the GambleAware charity, Marc Etches, said that while it invited a dedication to do more to promote safer betting, "the messaging requires to be far more explicit about the risk included than what the betting industry presently proposes".
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